Marketing

Marketing Analytics Dashboard Mockup Template

Spend, traffic, and conversion in one place: a top-of-funnel-to-MQL funnel visual, channel mix as a donut, and a lead-volume trend. Built for the monthly marketing review where you need to connect budget to pipeline without opening five tools.

Use this template Browse all templates

Free on the free plan · No install · Popular with Analysts

Marketing Analytics Dashboard Template — dashboard mockup in Mockko

Metrics this dashboard tracks

  • Marketing spend & CAC
  • Sessions by channel
  • Conversion funnel (visit → lead → MQL)
  • Lead volume trend
  • Cost per lead
  • Campaign performance

Components on the wireframe

FunnelDonut ChartArea ChartSlicer

Every component is a live element in Mockko — resize it, swap the chart type, edit the mock data, or delete it. When the layout is right, export to PNG, PDF, PowerPoint, or JSON for developer handoff.

How to use this template

  1. 1. Click Use this template — it opens on a fresh Mockko canvas, no Power BI or Tableau licence needed.
  2. 2. Swap the placeholder metrics for your own, rearrange the layout, and change chart types until it matches the dashboard you're planning.
  3. 3. Export it — PNG or PDF to share, PPTX for a stakeholder deck, JSON for a developer to build the real report from.
Dashboard wireframe best practices Mocking up a Power BI dashboard before you build Presenting a dashboard mockup to stakeholders

Related templates

Sales Performance Dashboard Template preview

Sales Performance

Revenue, win rate, pipeline value, and rep performance across regions — the layout most sales teams build first.

 Executive KPI Overview Template preview

Executive KPI Overview

Single-page executive view of the metrics leadership cares about — built for the first client meeting.

 Financial Dashboard Template preview

Financial

P&L summary, cash flow trends, budget vs actuals, and departmental spend, wireframed before a single DAX measure is written.

Common questions

What's on the Marketing Analytics dashboard template?
Spend, traffic, and conversion in one place: a top-of-funnel-to-MQL funnel visual, channel mix as a donut, and a lead-volume trend. Built for the monthly marketing review where you need to connect budget to pipeline without opening five tools. The wireframe uses Funnel, Donut Chart, Area Chart, Slicer components, and every element is editable in Mockko.
Is this template free?
Yes. Every template on Mockko is free on the free plan (3 projects, watermarked PNG export). Pro removes the watermark and adds PDF, PPTX, and JSON export.
Do I need Power BI or Tableau to use it?
No. Mockko is a browser-based mockup builder — open the template, customise the layout, and export it. You build the real, data-connected report in Power BI or Tableau afterward.

Start from the Marketing Analytics template

Open it in Mockko, make it yours, and export it. Free to start.

Use this template